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Before you can scale your business, you need to understand the economics of what you do. Calculate your true cost per piece—materials, time, overhead, packaging. Many artists underestimate the cost of production because they undervalue their time. Your pricing should cover:
Every market has its own application process. Some are open — you simply register and pay. Others are curated, meaning the organisers review your work before accepting you. Mellow Art falls into the second category, and for good reason: a curated market protects the quality and variety of the experience for buyers.
When applying, have your best product photos ready. Organisers are looking for original work, consistent aesthetic, and products that complement — rather than duplicate — what's already in the market.
Your checklist should include: your products (with more stock than you think you'll need), display materials like tablecloths, risers, and signage, your payment setup (phone with a card reader), bags or packaging, a float of cash for change, water and snacks, and something to sit on.
Don't forget sunscreen if it's an outdoor market — and a backup plan for rain.
Every item should be priced before market day. Don't leave this until the morning — you'll second-guess yourself under pressure. Write down your prices, test them against your costs, and commit to them.
Arrive early. Setup always takes longer than expected. Introduce yourself to the artists beside you. Stay present — put your phone away when customers are browsing. And be ready to talk: people buy from artists they connect with.
Count your earnings, restock your inventory list, and make notes about what sold well and what didn't. Every market teaches you something. The artists who improve fastest are the ones who pay attention.
